Sarah Berglund
is a photographer and video editor based in Toronto, ON. She has been working for UTA↗ for the past 3 years, and before that did contract work for JUV Consulting↗. She has self-published and designed a photobook↗ (distributed in NZ/AU with Pure Nowhere↗). She values curiosity, sincerity, collaboration, honesty, and consideration for time, others, and ideas. She is interested in creating for the joy of being alive.
Coordinator/Editor at United Talent Agency
Coordinator/Editor at United Talent Agency
Since 2023 - present
Clients include: Lionsgate, Hulu, Sony Pictures, UTA, IBM, REI, Meta, JUV Consulting, Converse
Pre 2023, worked as a contractor with JUV Consulting (now UTA Next Gen)
Video editing, ideation, & management of account on a team of 2 since 2023, building exclusively with organic marketing on Tiktok↗ (in 2026, we hired a larger team of editors).
Task: position Lionsgate as leading brand account for humour and Gen-Z / fan-forward relevance.
Delivered 1.9M comments, 253M views, 38M likes, 2M shares organically, without paid ads.
Maintaining daily trend and temperate social media understanding, eye for relevance, humour, and direct communication are all key skills exercised on this project.
Worked as the Lead Editor/Designer on ad creation for Instagram’s Creator Lab↗ Campaign.
Task: pitch, design, and edit 6 second and 15 second social video ads with assets from top Instagram Creators to launch a new IG feature, played to users across the platform.
Designed ads under brand guidelines/playbooks using creator-made assets. Maintained consistency and simplicity of the Instagram brand while creating a new visual context for it to be expressed through short-form video, geared toward clear, direct communication with their Gen Z audience.
Ads were shared across platform during campaign period.
Design/Photography, selected projects:
Lead design on a team of three for an indoor team climbing comp based out of Southern Ontario, made by climbers for climbers.
Task: design brand materials, social assets, and cover event footage for the comp. Promote event as a community experience that values inclusivity; explore playful, earth-focused design.
Ongoing project*
Friend of a Friend
Film photobook↗ exploring the transient nature of relationships.
Photographed, designed, and print-prepared a 252-page photobook; raised over $12k on kickstarter↗ from preorders to work with a professional printer/book binder; packaged/shipped out all orders personally; distributed in NZ/AU by Pure Nowhere↗ (sold out).
Press: Lomography↗, i-D Magazine↗